Combining decades of expertise with a global reach to deliver innovation across the gaming industry. Axel Capital’s strategic approach and proprietary solutions achieve measurable growth in both land-based and online markets.
Inside
Axel Capital
We bring over three decades of expertise to the global gaming industry. Founded by a 37-year gaming veteran, we’ve grown into a diverse group operating across lotteries, casinos, sports betting, gaming equipment, and SaaS solutions. Our portfolio spans Europe, Asia, Africa, and South America, comprising thousands of active machines, proprietary platforms, and innovative technologies that drive measurable growth. Guided by responsibility and innovation, we continue to transform gaming enterprises and create lasting value for our partners.
WIN WITH US-
10
Top-performing gaming brands in retail and digital markets
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3
Exclusive online casinos built on our proprietary iGaming system
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37
Years of leadership shaping the global gaming sector
Purpose in action, impact that lasts
Our approach to investment, innovation, and collaboration is anchored in clarity of purpose. And the purpose is to make a lasting impact.
With a forward-looking perspective and decisive execution, we are redefining the gaming landscape, driving progress, delivering tangible results, and upholding the highest standards of responsibility every step of the way.
Axel Vision
Our vision is to propel lotteries and gaming tech firms to global excellence by merging innovation with transformative investment.
Axel Mission
We’re committed to sustainable growth in gaming by investing responsibly, empowering industry leaders, and championing innovation with integrity.
Our Investment
Strategy
Axel Capital follows a disciplined investment strategy focused on long-term growth, responsible gaming, and ethical practices. Through in-depth analysis and a balanced approach to risk and reward, we build a diversified portfolio that supports both industry progress and player well-being.
Axel Achievements
Axel Capital manages thousands of gaming machines across multiple continents, develops proprietary games and platforms in-house, and delivers solutions that drive global operational excellence.
CSR &
Responsible Gaming
We prioritize player well-being through partnerships with medical experts, advanced intervention technologies, and collaboration with governments to foster responsible, ethical gaming.
