Be Part of the Winning Game. Lead the Future
of Gaming.

Axel Capital transforms lotteries and gaming enterprises through strategic investment and progressive technology.

LET’S WORK TOGHETHER

introducTion

Introducing Axel Capital

Empowering gaming enterprises through innovation, strategy, and responsible growth. Founded by a 37-year gaming veteran, Axel Capital specializes in transforming national lotteries and investing in disruptive gaming technologies. Our expertise spans land-based and online gaming, with a portfolio of brands operating across Europe, Asia, Africa, and South America.

At Axel Capital, we invest in and operate across the entire gaming value chain, from national lotteries to cutting-edge online platforms, combining decades of experience with a clear vision for the future of gaming.

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  • Lotteries

    Operating national lottery systems with a focus on responsibility, efficiency, and sustainable growth.

  • Video Lottery

    Comprehensive expertise in VLT operations, from terminal rollout and content creation to system oversight.

  • Live Casino

    Supporting live casino environments with solutions that enhance player engagement, ensure compliance, and optimize daily operations.

  • Slot Machine

    Delivering immersive entertainment through slot clubs that combine state-of-the-art machines with tailored game selections.

  • Bingo

    Investing in modern bingo formats that embrace technology while maintaining the traditions that players value.

  • Online Casinos & Sports Betting

    Developing and operating scalable platforms powered by proprietary technology, built to ensure player safety and adapt to evolving markets.

  • Software as a Service

    Providing operators with secure, efficient SaaS solutions for casino management, game integration, and performance analytics.

ABOUT

About
Axel Capital

Axel Capital is a vertically integrated gaming group combining strategic investments with in-house development of advanced gaming systems, platforms, and content. With a diverse brand portfolio and a strong focus on responsible gaming, we drive innovation across every layer of the industry.

  • 10 leading gaming brands

    These gaming brands (offline and online) make us market leaders with a diverse portfolio for all segments of gamers.

  • 3 proprietary online casinos

    All our proprietary online casinos are based on the in-house iGaming platform, guaranteeing complete control, stability and security of the system.

  • 37 years of experience

    This amount of executive experience in the global gaming industry provides a strategic approach, in-depth regulatory knowledge and a long-term growth vision.

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PARTNERS

Built on Strong
Partnerships

Real progress is only possible through collaboration. Our most significant achievements have been made alongside trusted partners who share our vision. These alliances continue to drive innovation, expand our reach, and shape the future of gaming together.

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  • Amatic
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PRODUCTS

Products Powering
Gaming Innovation

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    Video Lottery Terminals

    Reliable, secure, and fully adaptable, our VLTs offer an amazing gaming experience.

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    Slot
    Machines

    State-of-the-art cabinets paired with high-performance game content, engineered to maximize player engagement.

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    Betting
    Terminals

    User-friendly and robust, our terminals support a wide range of betting options with intuitive interfaces and real-time data.

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    Electronic
    Roullette

    Designed for high-traffic environments, our electronic roulettes combine precision engineering with immersive gameplay.

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    Virtual
    Games

    Reliable, secure, and fully adaptable, our VLTs offer an amazing gaming experience.

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    Proprietary Online Casino Platform

    State-of-the-art cabinets paired with high-performance game content, engineered to maximize player engagement.

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    Casino Management System

    User-friendly and robust, our terminals support a wide range of betting options with intuitive interfaces and real-time data.

PARTNERS

Axel Capital’s Prominent Brand Portfolio

Real progress is only possible through collaboration. Our most significant achievements have been made alongside trusted partners who share our vision. These alliances continue to drive innovation, expand our reach, and shape the future of gaming together.

  • State Video Lottery of Macedoina

    National video lotteries delivering engaging and responsibly managed gameplay.

  • ELBET

    Expanding gaming experiences across Europe, Asia, Africa, and South America.

  • EL-EN

    Advanced slot machines and electronic roulettes driving player engagement.

  • Winner Slot Clubs

    Immersive slot experiences thriving in Serbia and Macedonia.

  • Rixen

    Pioneering online casino platforms for seamless digital play.

Driven by Purpose, Defined by Impact

Our approach to investment, innovation, and collaboration is anchored in clarity of purpose. And the purpose is to make a lasting impact.

With a forward-looking perspective and decisive execution, we are redefining the gaming landscape, driving progress, delivering tangible results, and upholding the highest standards of responsibility every step of the way.

Axel Vision

Our vision is to propel lotteries and gaming tech firms to global excellence by merging innovation with transformative investment.

Axel Mission

We’re committed to sustainable growth in gaming by investing responsibly, empowering industry leaders, and championing innovation with integrity.

Our Investment
Strategy

Axel Capital follows a disciplined investment strategy focused on long-term growth, responsible gaming, and ethical practices. Through in-depth analysis and a balanced approach to risk and reward, we build a diversified portfolio that supports both industry progress and player well-being.

Axel Achievements

Axel Capital manages thousands of gaming machines across multiple continents, develops proprietary games and platforms in-house, and delivers solutions that drive global operational excellence.

CSR &
Responsible Gaming

We prioritize player well-being through partnerships with medical experts, advanced intervention technologies, and collaboration with governments to foster responsible, ethical gaming.

We Would Love to Work With You

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